Blog

Yass, bossbabe: you finally made that business that you love come true! Now it’s time to focus on how you show your glowing products or services to the world: and this demands a brand photoshoot!  Why is a brand photo shoot important for you as an entrepreneur and for your business? For your website, social […]

Today I have an awesome guest on my blog, a SEO expert that can help you turn your website into a rocket. PAUL HODA is a talented London SEO consultant and his passion is to transform your website into something that converts and that is easily found in the first google page. I am happy […]

You want your brand to be memorable, right? In this time, one of the cornerstones of a brand is consistency. To keep your brand consistent and in keeping with your overall style, create a brand board that collects all of your brand touchpoints in one location.  A consistent brand builds audience trust, which will encourage […]

You had an idea. You opened a business. Now what? Invest in a brand, a communication plan and be present for your potential clients. In this article, you’ll find a few important steps that you have to do when opening a new business.  Your company’s brand is its main core; it’s what sets you apart […]

Do you want to be a flamingo in a place full of grey pigeons? If the answer is yes, this article is made especially for you and your brand! Let’s talk about the pink’s colour psychology behind this joyful colour. Pink’s colour psychology denotes a product or service geared at women. That’s why pink is […]

Colour is an important tool since it influences how we think and act. Our eyes are directed by colour to where they should look, what they should do, and how they should interpret something. Let’s find out more about the marketing psychology of colours. It contextualises information. It assists us in determining what is significant and […]