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Brand archetypes: how can you attract using archetype key-points We may all identify with brands in some way. We are attracted to them unconsciously. Did you recall a brand that you love but don’t really know when it started? It almost feels like we know them.  Why do these companies’ products appeal to us? You’ll […]

With so many people still believing that branding is unnecessary and superficial, there are even more who genuinely think that creating a logo will magically transform their business into a brand. What is true? Let’s begin with a little information that can help us differentiate a logo from the brand.  What are the most important […]

Today, there are many companies, organizations, and people trying to make a difference in the world. Yes, including me and you. Let’s see what’s about the secret of effective branding. This means that it is now more important than ever to ensure that your company differentiates itself from the rest. Simply put, a good brand strategy […]

You feel like your website, which was created on an antiquated platform years ago, is getting old? Does it have outdated information? Do you feel ashamed sending clients there? Nobody can locate it on Google?  Now is the time and HERE IS THE SIGN. Update your website and come to the fun side! 🙂 Here […]

This week we are talking with Pinterest Expert Sarah Burk about how can you use Pinterest to improve your business. Thank you Sarah for taking the time to answer my questions and giving such important tips and tricks! 1. Tell me more about you and how you ended up working as a Pinterest expert?I first […]

Yass, bossbabe: you finally made that business that you love come true! Now it’s time to focus on how you show your glowing products or services to the world: and this demands a brand photoshoot!  Why is a brand photo shoot important for you as an entrepreneur and for your business? For your website, social […]