Welcome to my creative world! I'm Criss Rosu, a passionate brand & web designer and illustrator with a mission to help women who mean business build a feminine brand that not only inspires but also drives success.
You want a brand that inspires, builds trust and offers a cohesive look both online and offline. My unique approach of combining illustrations and brand design gives you exactly what you need.
Bonjour
I’m on a mission to transform brands into visual masterpieces, worlds your clients can step into, fall in love with and never forget.
MY mission
FROM FLOWERS TO BRAND WORLDS
MY STORY
2026
2021
2020
2016
2010
2008
Today, my studio creates illustrated brand worlds for cafés, boutiques and product brands, built on strategy and drawn by hand, for clients in 12 countries.
I had been designing logos since 2014, but in 2021 branding became the center of my work. My illustrations opened the door, and clients who came for a drawing stayed for a whole brand world.
I picked up my pencil and started drawing fashion illustrations. They found a community of more than 100K people on Instagram and brought me clients from New York to Melbourne.
I opened my own photography studio, where I learned how light, composition and emotion tell a story. I still bring that lesson into every brand I design.
I opened a boutique for wedding invitations and prints. It was the place where I fell in love with paper, typography and beautiful details.
I started designing weddings, from floral arrangements and decor to photographing couples on their big day. Every celebration taught me that the smallest details create the strongest emotions.
Trusted by brands worldwide
12+
COUNTRIES,
FROM NEW YORK TO MELBOURNE
15+
YEARS IN THE CREATIVE WORLD
200+
CLIENTS WHO TRUSTED ME WITH THEIR VISION
I am a creative soul, a dreamer, and a firm believer in the power of design to make a significant impact. For as long as I can remember, I've been captivated by the art of storytelling through visuals. My journey into the world of design and illustration began with a love for bringing ideas to life and creating a sense of connection.
My approach is all about blending feminine illustrations with thoughtful brand design, creating a harmonious visual identity that not only looks beautiful but resonates with your audience on a profound level.
When creativity meets love, your brand blossoms into a beautiful story
I love to travel across the world, to visit beautiful places, I adore small boutiques and flowers and my favorite color is pink
I am an artist from Romania, Transylvania from a beautiful city called Cluj-Napoca and I am married to the best husband in the world.
When I'm not immersed in the world of design and illustration, you can find me exploring the beauty of the world with a sketchbook in hand or indulging in a good cup of coffee while reading about the latest design trends. I'm passionate about continuous learning, and I'm always on a quest to push the boundaries of my creativity.
I take pride in the fact that my work isn't just about aesthetics; it's about creating experiences, emotions, and connections. I design with love and heart because I believe that's the secret sauce to making your brand truly memorable. Whether we're working on your website, or adding that special touch with custom illustrations, I'm committed to bringing your unique vision to life.
What makes me Different
Beyond
Work
My design story
My passion for design and creativity traces back to my early school days. In the 6th or 7th grade, I had an incredible art teacher who taught me how to draw a fashion model, eyes, and all things fashion-related. I fell head over heels in love with drawing and my dream of becoming a designer or fashion designer was born.
Years flew by, I got married, and I ventured into the world of wedding design. For over a decade, I crafted flower arrangements and decorations for more than 200 weddings. My journey also led me to open a small boutique specializing in wedding invitations and accessories, and I launched a photography studio focusing on capturing the beautiful moments of babies and families.
Throughout my career, I've had the privilege of working with clients from all corners of the globe, from beauty salons to restaurants, photographers to business owners. It's my pleasure to create custom artwork that encapsulates the essence and vision of each unique business. This diverse experience has shaped my approach to design and fuels my passion to bring your brand to life with a touch of creativity and authenticity.
A world of Creativity
I'M EXCITED TO LEARN MORE ABOUT YOU AND YOUR BRAND ASPIRATIONS AS WE WORK TOGETHER TO CREATE SOMETHING TRULY EXTRAORDINARY.
Ready to work with me?
find out more
