Blog

You want your brand to be memorable, right? In this time, one of the cornerstones of a brand is consistency. To keep your brand consistent and in keeping with your overall style, create a brand board that collects all of your brand touchpoints in one location.  A consistent brand builds audience trust, which will encourage […]

You had an idea. You opened a business. Now what? Invest in a brand, a communication plan and be present for your potential clients. In this article, you’ll find a few important steps that you have to do when opening a new business.  Your company’s brand is its main core; it’s what sets you apart […]

Do you want to be a flamingo in a place full of grey pigeons? If the answer is yes, this article is made especially for you and your brand! Let’s talk about the pink’s colour psychology behind this joyful colour. Pink’s colour psychology denotes a product or service geared at women. That’s why pink is […]

Colour is an important tool since it influences how we think and act. Our eyes are directed by colour to where they should look, what they should do, and how they should interpret something. Let’s find out more about the marketing psychology of colours. It contextualises information. It assists us in determining what is significant and […]

I love when people appreciate the illustrations that I create. Every story is unique, and my purpose is to add a bit of colour and magic to your business. In the past years, I’ve been asked what is the difference between an illustration and a logo and what purpose does these illustrations have for a […]

We all want to see the world in colours. Bright-sparkly-cool colours that gives us joy, or reminds us of the environment, or makes us hungry- yes, colours can do that. And that’s why it is very important what colour you choose for your brand. Define your brand colours and make it stand out! Let’s dive in […]