Dive into the latest trends in design, branding, and visual storytelling with insights and tips

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We all want to see the world in colours. Bright-sparkly-cool colours that gives us joy, or reminds us of the environment, or makes us hungry- yes, colours can do that. And that’s why it is very important what colour you choose for your brand. Define your brand colours and make it stand out! Let’s dive in […]

BRAND DESIGN, LOGO DESIGN

June 10, 2022

Brand Colours: what are they, how to choose and how to use them

I share my secret: An e-mail marketing tool made by creators, for creators + a surprise for you If you follow me for some time, you will notice that I love to talk and connect with my people, followers and especially, subscribers. That’s why I looked for an easy-to-use, appealing and effective email marketing platform. […]

BRAND DESIGN

June 10, 2022

Flodesk

Now that we have been talking about colours, let’s see how the fonts can help us obtain what we want for a brand- to connect more quickly with our clients and potential clients. Are you ready to be blown away by the font psychology? To comprehend font psychology, let’s talk about a font’s primary qualities […]

BRAND DESIGN, LOGO DESIGN

May 24, 2022

Font Psychology: how do we choose typography in Branding

Don’t judge a book from its cover… that’s what they say. And of course, as a graphic designer I disagree. The cover is important! On a first look, the cover makes you curious to buy the book. And looking at it, you make a decision- you let it in the library or take it home […]

BRAND DESIGN

April 27, 2022

Why packaging is as important as the product (or even more)

Have you realised that your product is not visible, memorable or… bought? If you are not attracting the right kind of customers or changed your business model recently- these are very serious reasons for a rebrand. But do not worry, dear bossbabe, cause I’ve got my designer hat and I’m ready to explain to you […]

BRAND DESIGN

April 26, 2022

How to tell if it’s time for a rebrand?

Yes, the last decade and mostly the Internet development has changed the way businesses are run- on a huge scale. Consider for example marketing and visual design – previously, we only had print and media – newspapers, billboards, TV commercials, and we were mailing out brochures and sales flyers.  That was offline marketing, and that […]

BRAND DESIGN

April 11, 2022

How to Create Cohesive Branding Online and Offline using Visual Design