What is a logo and why is it important for your brand’s success?

In a world full of colours, shapes and fonts, it is essential that you find the perfect combination that tells the story of your brand in just one look. What is your business about? What do you want people to do when they look at your brand identity? 

And, most importantly, what do you want them to feel? 

Yes, the perfect combination is not easy to find, but with the help of a professional designer, you will be transported to The Awesome Land of Creativity. 

But first, let’s start talking about the logo- what is it, why is it important and what visuals do you need for creating a memorable brand. Let’s see!

What is a logo?

A logo is a symbol composed of words, images, and colours that is used to identify a brand or product. The logo is a part of your brand identity- the physical manifestation of your brand- along with the typography and brand colours.

Keep in mind that your logo is often the first interaction with a potential client, it is your chance to establish a good first impression, demonstrate that you provide excellent service, and visually represent your mission.

What makes a good logo? A good logo is:

• Simple– from Apple’s eponymous design and Nike’s swoosh, simple logos are great to remember and recognize. Because most consumers only pay attention to a logo for a brief period of time, simplicity is essential. A basic design can effectively and clearly represent your brand’s essence.

• Relevant to the marketplaces in which your business competes. The logo must effectively communicate a company’s personality and identity. The usage of colours in your logo is a crucial component that can elicit various emotions and reveal your brand’s personality to customers. For example, bright colours can indicate energy, enthusiasm, and excitement and are perfect for kids products.

• Memorable– strive to be unique and aim to stand out from the pack as much as possible. Easy-to-remember logos with a powerful effect are crucial because they help your brand stick in the minds of customers.

• Timeless– focus on quality over quantity and remove any of the unnecessary elements and crazy ideas. Keep just your brand’s core ideas and values and uncover the most effective way to transmit them without unnecessary clutter.

• Versatile– a good logo can be used in a variety of ways, shapes, and situations: from social media to websites, business cards to clothes. Choosing a logo that can be resized, printed, or placed on different media makes your brand significantly more visible.

Why is it important to have a logo for your business and brand identity?

• It is the foundation of your brand identity
• Your logo grabs attention to your brand
• It separates you from your competition
• It fosters brand loyalty
• Your audience expects it in every brand communication you have
• It creates a strategic branding tool 
• Promotes brand awareness
• Carries your message, values, mission

I hope that this quick reading journey has made things a little clear about the importance of a logo and how to create a memorable brand identity starting from your brand’s core. 

Do you want to talk more about what is the best logo for your business? I’ll be happy to put all my creativity and skills at work to make your vision a reality.

Send me a message and let’s talk about what you need!