From illustration to complete branding identity design I am here to help female entrepreneurs just like you to get seen and stand out from the crowd.

Lovely designs


Boss Babe

Hi, my name is Criss Rosu and I am a creative feminine brand designer and illustrator. I help female entrepreneurs build a feminine brand and feel great about their business.

Your brand identity is the most important piece of your business and I’m here to help you show up with STYLE and build a memorable brand design that your clients will absolutely fall in love with.

I am here to elevate your brand so you can show the world your amazing value through creative branding and web design and book more premium clients.

Let’s tell your story through stylish branding and feminine illustrations that capture your essence and attract your dream clients.

Branding identity

This is for you if:

  • You are a female business entrepreneur just starting your business and you want to get everything right from the start.
  • You are a boss babe and you are already running your business for a few years but your business doesn’t go as well as you wished for
  • You are tired of doing everything by yourself
  • You are willing to take your business to the next level
  • You want to be seen and noticed on social media
  • You know it’s time for people to see your real vision behind your business
  • You are ready for a MAKEOVER

Brand is the story

Design is the Storytelling

The Details



Invest in a complete feminine branding identity package to elevate your business to the next level

  • Primary logo design
  • Submark logo & logo variation
  • Single figure illustration with shop background
  • Close up profile picture made from the illustration + Single figure with watercolor background made from the illustration
  • Defined Color Palette
  • Brand board
  • Instagram highlights
  • Instagram / Facebook profile picture
  • Facebook cover set of 3
  • Business card design
  • Sticker design
  • Thank you card design
  • Brand pattern
  • Instagram 9 template set
  • Font Selection
  • Final artwork files in appropriate formats


  • + 1 hour Strategy call on Zoom
  • + Moodboard
starting at 1299 EURO

How my amazing services helped

“I tripled my business ever since I worked with Criss”

Criss did an amazing job. Now I have a full brand identity and I never have to ask myself what color, or font or image should I use to be cohesive with my online image. People always appreciate my package box design and I tripled my sales ever since I invested in Criss’s branding services. Her service is outstanding. I can say I definitely stand out from my competition and my clients always appreciate my business! Thank you for my beautiful brand! You are so talented and I was honored to work with you!

– Ioana Crisan

You May Be Wondering about the process

First thing you have to do, is to think how would you like your brand to look like.

You will receive a questionnaire to fill out.

This is the moment you talk about everything you want.

You will receive an email with the brief according to your answers from the questionnaire.

You will receive questions if needed about the brief and we will have a clear direction about the brand.

You will receive delivery timeline, final price according to your wishes and artist agreement.

You will receive the invoice and you will have to make the payment.

I requier payment in full from the start.

After clear direction has been given, I will start working on your brand identity.

After the project is ready you will be able to make 1 round of revisions.

The files will then be delivered via online transfer from where you are able to download it.

Here are your benefits if you invest in a brand identity package!

  • You get the brand you always wanted
  • You will have a clear vision of who you are and what your brand identity is
  • Your business will be memorable
  • You will be easily recognizable in social media and offline
  • You will never have to wonder what font, what color or image you should use to be on brand
  • Marketing materials will be a very easy to make if you have a clear vision
  • Package design will stand out with beautiful design


and create some magic?

Brand design

What happens if you skip this

  • Your brand will stay the same
  • You will lose customers
  • You won’t attract your ideal client
  • You won’t stand out and won’t me memorable
  • Your package design will be dull and your beautiful product won’t impress
  • You will lose time and money trying to do it all by yourself
  • Marketing visuals will always be a chaos
  • Your website will never impress



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