Client: Aminata Deen
Type: Kids Company
Location: Usa
Services Provided: Brand Design & Web Design, Photography, Packaging, Illustrations
Blush the fox
I’m so excited to share one of my dreamiest projects yet — the brand identity and Shopify website I created for Blush ✨
This sweet Parisian-inspired world was designed for little moments of joy and self-care, with soft pink hues, charming illustrations, and just the right amount of oh là là. From the logo to the packaging to every scroll on the website, I wanted everything to feel magical, playful, and full of heart.
Creating this brand was a true delight — and I can't wait for you to fall in love with Blush, too!
Project Overview
AMICHELE BEAUTY
brand & web design for kids company
EXPLORE THE GALLERY
Logo & Brand Design
For Blush, I created a brand identity that feels like a sprinkle of magic and a warm Parisian hug. From the soft curves of the script logo to the delicate frame around it, every element was crafted to capture Blush’s playful heart and love for all things chic and whimsical.
This brand is all about celebrating self-love, joy, and imagination, so I designed a visual world that feels sweet, modern, and delightfully girly—a space where kids (and parents) can instantly fall in love.
Color Palette & Aesthetic
Inspired by Parisian gardens, bubble baths, and dreamy afternoons, the Blush aesthetic is a soft and playful mix of dusty pinks, powder blues, warm creams, and gentle touches of gold.
It’s cute but elevated, calming but never boring. The entire look was made to feel like a page out of a storybook—perfect for whimsical packaging, charming website moments, and sweet little surprises in every corner.
Blush is more than just a brand—it’s a feeling
Brand Design
“Working with Criss has been an absolute dream. I had a vision for my brand but no idea how to bring it to life — and then I found Criss. She’s truly heaven-sent. From our very first conversation, she completely understood what I was trying to create and took off running with it. The level of detail, creativity, and sophistication she brought to Blush has completely surpassed all my expectations.
Seeing the live samples gave me goosebumps — every little detail, every ‘OMG’ moment was mind-blowing. Her passion shines through in everything she touches.
One of the most powerful moments for me was when I doubted my direction and she gently helped me come back to the heart of my brand. That clarity changed everything.
I absolutely loved working with her and can’t wait to continue this partnership. My suppliers are still raving about the designs and the level of detail she delivered. If you're looking for a talented, professional, detail-oriented designer who truly does it all — Criss is the one.
Thank you, Criss. This has been more than I ever imagined. We’re going to take over the world (lol) — and I’m so lucky to have you riding with us.”
— Aminata, Founder of Blush the Fox
For the Shopify website, I wanted every scroll to feel like stepping into the world of Blush. The design is light, intuitive, and full of little surprises — with flowing visuals, illustrated touches, and a layout that gently guides you through products, stories, and sweet moments of self-care.
From the custom navigation icons to the sprinkle of animations, everything was made with love to create a shopping experience that feels joyful, magical, and unmistakably Blush.
Designed to feel like a soft stroll through a garden in spring, the site invites visitors into a space filled with joy, imagination, and heart. With illustrated accents, curated product storytelling, and gentle animations, the user experience is as enchanting as the products themselves.
Every detail — from the sprinkle of stars to the floating fox illustrations — was crafted to create a shopping experience that’s both elegant and whimsical, tailored for the brand’s thoughtful, style-loving audience.
FEMININE SHOPIFY WEB Design
See the WEBSITE LIVE
PACKAGE DESIGN & Product Photography
With Blush, packaging wasn’t just a finishing touch — it was the heart of the story. Every box, every label, every tiny detail was thoughtfully designed to invite customers into the world of Blush the moment they opened their parcel.
From the soft colors to the delicate illustrations, the packaging was created to feel like a gift — something magical, personal, and full of joy. It had to speak without words, to whisper “oh là là, you’re in for something special.”
Because packaging isn’t just about wrapping a product — it’s about creating an experience. It’s the first impression, the spark of emotion, the thing that turns a bath sprinkle or a journal into a moment of delight.
For Blush, it was especially important. It was how I brought the brand to life — not just on the screen, but into little hands, little hearts, and beautiful everyday rituals.
Packaging DESIGN
In a world full of scrolls and swipes, photography is the heartbeat of storytelling. It’s what brings your brand to life — capturing not just what your product looks like, but what it feels like. The warmth, the joy, the detail, the experience.
For me, photography is more than a step in the process — it’s the moment where everything comes together. The illustrations, the packaging, the tone of voice — they all bloom through beautiful, intentional imagery.
Whether it’s a soft flat lay or a whimsical lifestyle scene, photography is what gives your audience a glimpse into your world. It builds trust, tells a story, and turns everyday moments into magical ones.
For brands like Blush, where every product is crafted with love and care, photography helps create a space that’s not only seen — but deeply felt.
Because when your visuals speak from the heart, your customers feel it too.
PHOTOGRAPHY
I'M EXCITED TO LEARN MORE ABOUT YOU AND YOUR BRAND ASPIRATIONS AS WE WORK TOGETHER TO CREATE SOMETHING TRULY EXTRAORDINARY.
LET’S GET STARTED
When you're ready for a stunning Brand transformation, i'm ready to help.
Social media was where the world of Blush truly came to life — where we could sprinkle a little magic each day and invite our audience to step into a story filled with joy, self-care, and Parisian whimsy.
From the very first post, every image, caption, and reel was crafted to feel warm, playful, and beautifully on brand. It wasn’t just about sharing products — it was about building connection, nurturing imagination, and creating a space that felt soft, sweet, and full of heart.
With carefully styled photography, curated color palettes, and a tone of voice that felt like a friend saying bonjour, Blush’s Instagram became an extension of the brand.
SOCIAL MEDIA DESIGN