I’m Criss Rosu, a passionate and experienced brand designer specializing in creating captivating visual experiences. Today, I am excited to showcase one of my recent projects—brand design for Colectii Dulci, a charming pastry shop located in Bucharest.

When I took on the challenge of designing Colectii Dulci’s brand, I wanted to capture the essence of their delightful offerings and create a visual identity that would resonate with their target audience. The color palette played a key role in shaping the brand’s personality. I carefully selected soft pink, pink, and orange tones to infuse the brand with a sense of warmth, playfulness, and sweetness.

One of the highlights of this project was creating custom illustrations that truly brought the brand to life. I crafted illustrations showcasing a beautiful pink shop. I also created a visual representation of the cozy and inviting atmosphere patrons would experience when stepping inside. These illustrations were not just limited to the shop itself. They extended to various brand elements, including packaging for coffee cups and boxes. Each illustration was thoughtfully designed to evoke a sense of joy and anticipation, making every interaction with Colectii Dulci a delightful experience.

To enhance Colectii Dulci’s online presence, I also created captivating Instagram highlight icons. These icons featured charming illustrations that showcased the variety of delectable treats available at the pastry shop. Additionally, I designed stickers, website banners, and thank-you cards. They are ensuring a cohesive and visually pleasing brand experience at every touchpoint.

No detail was overlooked in this project! And that included the design of business cards. I wanted to create business cards that would make a lasting impression and reflect the brand’s feminine and playful aesthetic. With carefully chosen colors, elegant typography, and the incorporation of the custom illustrations, these business cards became a tangible extension of the Colectii Dulci brand.

Working on the brand design for Colectii Dulci was a delightful experience for me as a feminine brand designer, a pink brand designer, and a cafe brand designer. I strived to create a visual identity that perfectly encapsulated the essence of this charming pastry shop in Bucharest. The result is a cohesive and visually stunning brand that exudes warmth, sweetness, and a touch of playfulness.

Thank you for visiting my website and taking the time to explore my work. If you’re looking for a talented brand designer who can bring your vision to life, I would be thrilled to collaborate with you. Together, we can create a brand that reflects your unique identity and captivates your audience. Let’s embark on a creative journey and turn your ideas into a visually stunning reality.

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