Client: Michela Guglietti
Type: Hair accessories boutique & lifestyle brand
Location: Oakville, Canada
Services Provided: Brand Strategy, Logo Design, Submark & Logo Variations, Color Palette, Typography, Brand Board, Brand Pattern, Custom Illustrations, Sticker Design, Thank You Card, Instagram & Facebook Profile Picture, Instagram Highlight Covers, Ribbon Design & Shopify Website Refresh
Bow friends
BowFriends is a boutique hair accessories brand created in loving memory of Connie Monica Guglietti, a little girl known for the bright bows she always wore. For this project, I built a complete brand identity and Shopify website refresh from the ground up, creating a visual world that is feminine, joyful, and deeply intentional. From the logo and custom illustrations to the brand pattern and packaging details, every element was designed to feel cohesive and to carry the heart of the brand. The result is a brand that does not just look beautiful. It tells a story worth remembering.
Project Overview
ABOVE THE CLOUDS
brand & web refresh for a bow and hair accessories boutique
The brand identity for BowFriends was built around a story worth telling. Inspired by femininity, joy, and the memory of a little girl who loved beautiful bows, every design decision was made with intention and heart.
The logo features a custom calligraphy script paired with a bespoke bow monogram, elegant without being overly formal. The palette of dusty pink, soft blush, gentle lilac, and gold brings warmth and quiet luxury to every touchpoint.
From the brand pattern to the sticker design, the thank you card to the Instagram highlight covers, every element was created to feel cohesive and completely BowFriends.
Brand Design
EXPLORE THE GALLERY
The web design for BowFriends involved a full Shopify refresh, transforming an existing store into a cohesive, elevated brand experience that feels as beautiful as the products it carries.
My goal was to bring the new brand identity fully to life online. Every page was redesigned with intention, from the homepage that welcomes visitors with custom illustrations and brand storytelling, to the individual collection pages, each with their own illustrated banner that feels completely on brand.
The About page was also fully redesigned to carry the heart of the brand story, including the story of Connie Monica Guglietti and the We Love You Connie Foundation, ensuring that every visitor understands not just what BowFriends sells, but why it exists.
The result is a seamless blend of beauty and function. A Shopify store that no longer just sells products, but invites you into a world.
WEB Design
See the WEBSITE LIVE
With a blend of creativity and heart, I built BowFriends into a brand that feels as beautiful as the story behind it. From the custom illustrations to the website experience, every element was designed to honour Connie's memory and bring joy to every girl who wears a bow.
If you’re looking to elevate your brand with a feminine and sophisticated design, let’s create something beautiful together.
I'M EXCITED TO LEARN MORE ABOUT YOU AND YOUR BRAND ASPIRATIONS AS WE WORK TOGETHER TO CREATE SOMETHING TRULY EXTRAORDINARY.
LET’S GET STARTED
When you're ready for a stunning Brand transformation, i'm ready to help.
