Client: ANI ROZ
Type: Flower Shop & Café
Location: Poland
Services Provided: Brand Strategy, Brand Identity, Logo Suite, Custom Illustration, Packaging Design, Brand Assets
ani roz
ANI RÓŻ is one of those projects that stayed with me long after the files were delivered.
A flower shop and café in Poland, built for women who believe that beauty is not a luxury. It is a standard. From the very first strategy session, it was clear that this brand had a soul, and my job was to make sure every visual decision reflected it.
Named after the Polish phrase "ani rusz," meaning something you simply cannot live without, ANI RÓŻ was designed to be exactly that. A place you return to not because you have to, but because nothing else quite compares.
Project Overview
ANI RÓŻ
brand & packaging for coffee & flower shop
EXPLORE THE GALLERY
For ANI RÓŻ, I created a brand identity that feels as considered as the space itself. A calligraphy script logo, warm and handwritten, paired with a refined serif and framed in a hand-illustrated wreath of peonies, roses and lavender. Every element was chosen with intention, every detail designed to feel personal, timeless and unmistakably theirs.
The full logo suite includes a primary logo, secondary logo, submark and AR monogram, giving the brand complete flexibility across every touchpoint without ever losing its identity.
Colour Palette & Aesthetic
The palette was built around blush, lilac, cream and gold. Soft enough to feel feminine and intimate, refined enough to feel luxurious. Gold runs through everything as an accent, never overwhelming, always elevating.
ANI RÓŻ is more than just a brand. It is a feeling.
Brand Design
The illustration was the piece of this project I knew would make everything else come alive.
Two women, a round marble table, a conversation that has been going on for hours. The ANI RÓŻ café glowing behind them, a floral arch of peonies and roses framing the scene. A Birkin on the floor. A Chanel jacket. Gold chairs. Everything chosen deliberately, everything drawn exclusively for this brand.
This was not a stock image dressed up in brand colours. This was a world built from scratch, from the brief to the final line, created to live at the heart of ANI RÓŻ and travel with it everywhere.
And that is exactly what it does.
The illustration appears on the coffee cup, the paper bag, the cake box, the party cups, the stickers and the brand assets. The same two women, the same café, the same moment, showing up on every single thing a customer touches. It does not just sit in one place. It becomes the face of the brand.
Because the best illustration does not just look beautiful. It tells you everything about a brand before you read a single word.
CUSTOM ILLUSTRATIONS
PACKAGE DESIGN
For ANI RÓŻ, packaging was never an afterthought. It was part of the experience from the very beginning.
Every cup, every bag, every box and every sticker was designed to carry the world of ANI RÓŻ into the hands of every customer. The custom illustration wraps around the coffee cup. The logo seals the bag. The monogram sticker closes the box. Nothing is generic. Nothing is left without intention.
Because when someone walks out of ANI RÓŻ holding something beautiful, they are not just carrying a product. They are carrying the brand. And that moment, that first impression before anything is even opened, is worth getting exactly right.
For ANI RÓŻ, packaging is where the brand becomes real.
Packaging DESIGN
I'M EXCITED TO LEARN MORE ABOUT YOU AND YOUR BRAND ASPIRATIONS AS WE WORK TOGETHER TO CREATE SOMETHING TRULY EXTRAORDINARY.
LET’S GET STARTED
When you're ready for a stunning Brand transformation, i'm ready to help.
