Client: Amichele Beauty
Type: Hair & Beauty products
Location: Delaware, USA
Services Provided: Brand Design & Web Design, Photography, Packaging, Illustrations
Amichele Beauty
I’m so excited to share one of my recent projects: the dreamy brand identity and Shopify website I created for Amichele Beauty. I had the pleasure of bringing this feminine, empowering brand to life through custom visuals, product photography, and a beautiful online shop that speaks to women at every stage of their beauty journey.
Project Overview
AMICHELE BEAUTY
brand & web design for beauty company
Logo & Brand Design
For Amichele Beauty, I created a soft, feminine brand identity that feels modern, elegant, and inviting. The logo is clean and delicate, with just the right touch of charm to reflect the brand’s personality. My goal was to design something that speaks to both the playful, youthful audience and the confident, mature woman—bringing beauty, empowerment, and self-care together in one visual language. Every element—from the fonts to the small design accents—was chosen to feel polished yet relatable.
Color Palette & Aesthetic
The aesthetic is inspired by soft moments of self-love and everyday luxury. I chose a palette of blush pink, creamy beige, classic black, and soft gold, creating a beautiful balance between warmth and sophistication. The tones feel fresh, clean, and calming—perfect for a brand rooted in self-expression and confidence. Each color and detail was thoughtfully selected to reflect Amichele Beauty’s heart: beauty that’s effortless, joyful, and made for every woman.
Brand Design
EXPLORE THE GALLERY
For Amichele Beauty, I designed a custom Shopify website that feels feminine, modern, and easy to navigate—just like the brand itself. Every page was thoughtfully created to reflect Amichele’s mission of effortless beauty and confidence at every stage of life. From the homepage to the product pages, the user experience is soft, clean, and inviting, with a focus on highlighting the brand’s key values and beautiful product photography.
The site includes clear product storytelling, seamless navigation, and custom sections for ingredients, values, and brand promises—bringing together both strategy and aesthetic. Whether a customer is shopping for the Dream Curls curling iron or discovering the lash & brow serum, the website guides them through a smooth and elevated experience.
This Shopify build not only supports the brand’s growth but also feels true to the heart of Amichele Beauty: approachable, empowering, and oh-so-pretty.
WEB Design
See the WEBSITE LIVE
Brand & Product Photography
Photography played such a key role in bringing Amichele Beauty to life. For this project, I captured both product photography and a model shoot to reflect the brand’s dreamy, feminine vibe and connect with its diverse audience. Every image was styled with intention—whether it was a sparkling curling iron on a vanity or a confident model embracing her glow.
High-quality visuals are so much more than just “nice to have”—they are essential. They build trust, tell your story, and elevate your entire brand presence. For Amichele, the photos help customers feel the experience: being pampered, feeling beautiful, and enjoying the little moments of self-care.
The mix of soft lifestyle imagery, close-up product details, and playful shots creates a scroll-stopping experience that ties the whole brand together. From the website to social media and beyond, the photography brings the brand’s message to life: beauty should feel effortless, joyful, and made for you.
PHOTOGRAPHY
I'M EXCITED TO LEARN MORE ABOUT YOU AND YOUR BRAND ASPIRATIONS AS WE WORK TOGETHER TO CREATE SOMETHING TRULY EXTRAORDINARY.
LET’S GET STARTED
When you're ready for a stunning Brand transformation, i'm ready to help.
