Client: Gaynor Turner
Type: personal stylist and clothes boutique
Location: Dubai
Services Provided: Brand Design, Logo, Illustration, Color Palette, Brand Identity, Social Media Design, Brand Collaterals (Thank You Card, Business Card, Facebook and Instagram Profile Pictures, Facebook Covers, Instagram Highlight Icons) & Web Design Refresh
Above the clouds
As part of the Above the Clouds project, I had the absolute pleasure of bringing Gaynor’s dreamy vision to life — a brand rooted in empowering women through effortless style, confidence, and a touch of magic. From brand strategy and illustration to a full website refresh, we crafted a cohesive visual identity that feels just as uplifting and elegant as the boutique itself. Every detail was designed to reflect Gaynor’s unique offerings, including her personal home shopping experience in Dubai and her award-winning styling approach.
Project Overview
ASHLEY ISABELLE
brand & web refresh for a personal stylist and clothes boutique
The brand identity for Above the Clouds was designed to capture the dreamy, elegant charm that defines Gaynor’s boutique and personal styling service. Inspired by femininity, confidence, and a little touch of magic, the logo features a soft pink hot air balloon topped with a bow – a symbol of beauty, movement, and grace.
We paired delicate, flowing typography with subtle structure to create a look that feels both timeless and fresh. The palette of blush pink, pale blue, ivory, and a touch of gold brings warmth, sophistication, and a sense of joy to the brand.
Every element was created to reflect Gaynor’s mission of helping women feel amazing in what they wear – whether shopping online or enjoying her signature one-on-one styling sessions at home in Dubai. From custom illustrations to a refreshed website experience, Above the Clouds now feels like a boutique you can step into from anywhere – soft, personal, and beautifully empowering.
Brand Design
EXPLORE THE GALLERY
The web design for Above the Clouds involved a thoughtful brand refresh, keeping the existing structure but breathing new life into the site with fresh design elements. My goal was to infuse the website with the updated visual identity—bringing in soft, feminine colors, elegant typography, and custom illustrations that reflect the heart of the brand.
We kept the layout familiar and user-friendly, while enhancing key areas to feel more aligned with Gaynor’s vision. From showcasing her award-winning boutique to highlighting the Personal Home Shopping Experience, every section was refined to feel more polished, cohesive, and on-brand.
The result is a seamless blend of function and beauty—a space that now truly reflects the dreamy, empowering world of Above the Clouds.
WEB Design
See the WEBSITE LIVE
Working with Criss really was a dream, as I had been admiring her work on Pinterest for some time. So when I discovered that she was also able to add her touch of magic to my business branding and website I was absolutely thrilled.
She took my vision of having a super pretty pink clothing boutique and turned it into something even better than I could have imagined. She understood exactly where I wanted to take business and elevated it to such a stunning level that I was blown away. Thank u Criss, and I look forward to working with you again in the near future
— Gaynor - Above the Clouds
With a blend of creativity and heart, I reimagined Above the Clouds into a brand that feels as graceful and empowering as Gaynor’s vision. From the soft, feminine details to the uplifting website experience, every element was thoughtfully designed to reflect her passion for helping women feel confident, stylish, and completely at ease.
If you’re looking to elevate your brand with a feminine and sophisticated design, let’s create something beautiful together.
I'M EXCITED TO LEARN MORE ABOUT YOU AND YOUR BRAND ASPIRATIONS AS WE WORK TOGETHER TO CREATE SOMETHING TRULY EXTRAORDINARY.
LET’S GET STARTED
When you're ready for a stunning Brand transformation, i'm ready to help.
