Client: Michele Mefford
Type: Concierge nurse
Location: Iowa, Usa
Services Provided: Brand Design, Web Design, Print & Social Media Design

elevate wellness rn

This project aims to deliver a premium concierge nursing service that elevates post-surgical recovery through personalized care. Our goal was to craft a brand identity that reflects luxury, care, and professionalism while building an intuitive digital presence.
The project was broken into several key components: brand design, web design, and social media presence. Each part was carefully crafted to reflect the core values of the service—rejuvenation, recalibration, and restoration. The final deliverable provides a seamless experience for potential clients, from first online engagement to booking services.

Project Overview

elevate wellness rn

brand & web design for a concierge nurse

For this project, the brand design was built around a high-end aesthetic with a striking black, white, and gold color palette to evoke luxury and sophistication. Black symbolizes elegance and professionalism, while white reflects purity and cleanliness—important traits in healthcare. Gold accents were used to introduce a sense of exclusivity and refinement.

The typography was chosen to feel modern yet welcoming, complementing the minimalist logo that embodies care and recovery. This design approach ensures the brand communicates luxury while remaining approachable and trustworthy to clients.

Brand Identity Design

The website design focuses on creating an intuitive, user-friendly experience that guides potential clients through the service offerings. The layout is clean and sophisticated, ensuring a balance between aesthetic appeal and functionality. Visitors are greeted with concise messaging that quickly communicates the benefits of the service, followed by easy-to-navigate sections where they can learn more or directly book a consultation.

Responsive design was key, ensuring the site performs equally well across desktop, tablet, and mobile devices. Integration of clear call-to-action buttons, service details, and a streamlined booking process allows users to quickly engage with the service without confusion. Throughout, thoughtful imagery is used to evoke a sense of calm and luxury, making the user journey both informative and visually pleasant.

WEB Design

SEE THE WEBSITE LIVE

To complement the brand's web presence, a strong social media strategy was developed to engage potential clients and maintain relationships with existing ones. Social media posts are designed with cohesive branding, using similar colors, fonts, and messaging to ensure a consistent look and feel across all platforms. These posts serve both informative and inspirational purposes, educating followers on the services while creating an emotional connection.

The content strategy includes posts on post-surgical recovery tips, wellness advice, and behind-the-scenes glimpses into the personalized care clients can expect. Visual assets are engaging and on-brand, blending lifestyle elements with the medical aspect of the service. Overall, social media design and strategy are created to build trust, increase engagement, and drive more bookings.

SOCIAL media

Exceptional work as a website and branding designer. Criss worked with our company on a project to create a new website and branding materials, and we were extremely impressed with the results.

Throughout the project, Criss demonstrated a high level of creativity, professionalism, and attention to detail. She listened carefully to our requirements and vision, and then translated them into a visually appealing and user-friendly website that exceeded our expectations. Her design choices were innovative and on-brand, and they were able to perfectly capture the essence of our company in their work.
Not only was Criss talented in design, but they also showed great communication skills and a strong work ethic. She was responsive to feedback, met deadlines consistently, and was a pleasure to collaborate with. Her dedication to producing high-quality work was evident in every aspect of the project.

I have no hesitation in recommending Criss Rosu for any website and branding design projects. Her expertise and professionalism make her a valuable asset to any team!

testimonial

MICHELE MEFFORD

IF YOU’RE LOOKING TO ELEVATE YOUR BRAND WITH A FEMININE AND SOPHISTICATED DESIGN, LET’S CREATE SOMETHING BEAUTIFUL TOGETHER.

I'M EXCITED TO LEARN MORE ABOUT YOU AND YOUR BRAND ASPIRATIONS AS WE WORK TOGETHER TO CREATE SOMETHING TRULY EXTRAORDINARY.

LET’S GET STARTED

When you're ready for a stunning Brand transformation, i'm ready to help.