The brand identity for Ashley Isabelle Home was designed to reflect the elegance, creativity, and warmth that Ashley brings to event planning. With a focus on soft, delicate aesthetics, I created a logo featuring a pastel green frame adorned with pink flowers and a pink ribbon—symbolizing both celebration and femininity.
The design balances traditional charm with modern simplicity, making it visually striking while maintaining readability and accessibility.
The color palette, composed of soft pinks, greens, and whites, exudes a sense of calm and sophistication, which perfectly aligns with the brand’s mission of curating stylish, memorable events. This identity creates a lasting impression of refined beauty, making the brand instantly recognizable.
The web design for Ashley Isabelle Home was crafted to be both aesthetically pleasing and highly functional. I focused on creating a seamless user experience, with clear navigation and a layout that encourages exploration of the site’s offerings.
From party favors to shop inspo, every page was designed to showcase Ashley’s curated collections and provide visitors with effortless access to stylish event solutions. The soft color palette, combined with elegant typography, brings a cohesive and welcoming feel to the website, while integrated affiliate links and shopping options ensure ease of use for customers.
This design not only represents the Ashley Isabelle Home brand visually but also functions as an intuitive platform that simplifies the shopping experience for her audience.